Social media apps, no matter which one you’re talking of, all run similarly. They pick and choose the most popular, well-liked videos using complex algorithms. TikTok is no different, and to make sure your videos get the views they deserve; you need to understand how you can use the algorithm. If you’re struggling to wrap your head around the algorithm, worry not. We’ve figured it all out for you, and all you have to do is keep reading below.
How does the algorithm work?
TikTok uses machine learning to evaluate the quality of every single video uploaded. The TikTok algorithm is pretty great in the way that it allows videos from even smaller accounts to make their way to the featured page. Then, the algorithm judges the performance of your video based on how many likes, views and shares your video gets. It also checks if people watch your whole video or skip halfway through. If your content is good enough, your video remains on the featured page and begins to get much more popularity.
What exactly is ‘good’?
The ratio that the algorithm starts to promote you at is if you get one like for every ten views. Engagement is what drives the algorithm, and getting likes, shares and followers is very important if you want to make it big. One way that you can boost your popularity is when you get TikTok fans by sharing on different social media. This is an excellent way of giving your profile greater engagement, so the algorithm promotes you better. Furthermore, the more likes you get, the more your video will be promoted, so make sure you post content that users won’t be able to resist!
What other features encourage the algorithm?
One thing that holds a lot of importance is if the video is fully watched. This means that instead of posting longer videos, start posting shorter ones. This will tell the view algorithm that your video is exciting and engaging, and people like it enough to watch it all the way through. You can also use features such as stickers, music and editing to make your videos look more put together and thoughtful.
Will working the algorithm benefit you?
Of course! The TikTok algorithm is designed to give the greatest visibility to users coming up with fun and creative content. All it checks is whether your video deserves the visibility or not. Working the algorithm and figuring out things such as when you should post, what features or music to use and other factors ensure your TikTok success. In the long run, this algorithm gives you a much better promotion than any other form of advertisement could.
The bottom line
TikTok is one social media that is renowned for giving visibility to smaller users as well, and that’s all because of its algorithm. If you want to make it big, make sure you learn how to master the algorithm, and you’ll be good to go! Success on TikTok can lead to your going viral on other apps as well, so make sure you do your best!